A great product alone isn't enough—how you introduce it to users makes all the difference. If your onboarding experience is clunky, confusing, or too generic, users lose interest fast. That's where interactive product tours come in, helping users get value from your software without friction.
Tourial is a popular choice when it comes to user onboarding, but it's not the only one. Maybe you need more customization, better analytics, or seamless integrations with your existing sales and marketing tools. Or perhaps you want a solution that scales as your business grows.
We've rounded up six powerful alternatives that help you create engaging, high-impact onboarding experiences. Whether you're looking for self-guided product tours, interactive product demos, or in-app walkthroughs, these tools ensure that every new user quickly sees the value of your product—without the steep learning curve.
In this blog, we will explore the best Tourial alternatives to level up your onboarding strategy. But wait, let's just talk about Tourial first.
What Is Tourial?
Tourial is a no-code interactive demo platform that helps businesses create engaging, self-guided product experiences for prospects and customers. It enables marketing and sales teams to showcase their product's value through clickable, immersive walkthroughs, using interactive demo tools and eliminating the need for traditional slide decks or live demos.
Key Benefits of Tourial
Frictionless Onboarding – Helps new users understand the product faster with interactive tours.
Increased Lead Conversion – Engages prospects with hands-on demos, improving conversion rates.
No-Code Customization – Enables marketing teams to build and modify product tours without engineering support.
Actionable Insights – Provides analytics on user interactions to optimize demo performance.
Seamless Integrations – Connects with CRM and marketing tools for a smooth workflow.
Limitations of Tourial Demo
Limited Customization – Restricts flexibility with predefined structures.
No In-App Guidance – Lacks interactive onboarding features like tooltips or walkthroughs.
Steep Learning Curve – Requires more effort to create and manage demos.
Web-Only Focus – Doesn’t support mobile app product tours.
Pricing Transparency Issues – No clear public pricing, making cost evaluation difficult.
What Are the Six Alternatives to Tourial?
While Tourial is a powerful demo experience platform, it's not the only option. If you're looking for more customization, better integrations, or a different product altogether, here are the top competitors to look out for in 2025.
1. SmartCue
SmartCue helps businesses simplify and enhance their product onboarding experience with interactive, personalized demos. Instead of overwhelming new users with lengthy guides or static walkthroughs, SmartCue delivers engaging, self-guided experiences that accelerate product adoption. With no-code customization, in-depth analytics, and seamless integrations, teams can create onboarding flows that are tailored, intuitive, and highly effective.
Key Features
No-Code Interactive Demos – Easily build and customize onboarding experiences without engineering support, including fonts for personalization.
Personalized Walkthroughs – Adapt tours based on user roles, industries, or specific needs.
In-Depth Analytics – Track user interactions to refine onboarding content and improve engagement.
Seamless Integrations – Connect with CRM, help desks, and learning platforms for a smooth onboarding process.
Multi-Channel Deployment – Embed directly in the product, shared via email, or integrated into customer success workflows.
How SmartCue Enhances Onboarding: Use Cases
1. Self-Guided Product Tours: Helping Users Get Started Faster
Users often drop off when onboarding feels overwhelming or unclear. SmartCue enables companies to create step-by-step, interactive product tours, allowing users to explore key features at their own pace.
Example: A new customer signs up for a SaaS tool and is guided through a SmartCue-powered onboarding tour, highlighting essential functions without requiring live training.
2. Customer Training: Ensuring Long-Term Engagement
Effective onboarding doesn't stop after the first login. SmartCue enables businesses to provide ongoing, in-app training, ensuring users continuously learn and adopt advanced features.
Example: A software company uses SmartCue to deliver interactive tutorials for new feature rollouts, reducing reliance on customer support teams.
What Users Love About SmartCue?
"Simple to use and great support"
"We have used it for a few months now and are starting to incorporate some showcases in our trade show demos. Easy to capture screens and alter the flow of the showcases. They have been VERY responsive when we find a bug or suggest a new feature. It was simple to get started, and we are planning to use it for internal projects as well."
"Great tool!"
"Since implementing SmartCue, we've seen massive improvements in productivity, efficiency, and the enablement of our key stakeholders. Both our product demos and training sessions are now more impactful and engaging. SmartCue has genuinely elevated our product marketing and sales enablement efforts."
"Real. Brilliant. Innovation."
"I like it best that it is intuitive - new users pick it up instantly. Ties with that is the ability to produce different language versions quickly. Tied for first is how easy it is to share and have prospects or users see the value of our products in action."
Example Showcase:
Employee Cycle
Employee Cycle, a platform for HR data visualization, uses SmartCue to deliver interactive self-serve product demos tailored for HR professionals. These demos showcase the platform's analytics capabilities, helping users quickly understand how to centralize and streamline their HR data.
With SmartCue, Employee Cycle provides onboarding modules to familiarize users with data visualization tools and tutorials that emphasize the benefits of automated reporting. This approach has also helped them improve lead quality and shorten sales cycles by pre-qualifying leads early in the process.
2. Helppier
Helppier is a user engagement and onboarding platform designed to help businesses create interactive product tours, in-app messages, and onboarding guides without coding. Unlike static help docs or generic walkthroughs, Helppier provides personalized, multi-step guides that ensure new users understand key features from day one. Delivering on-screen guidance and real-time support simplifies onboarding, boosts engagement, and reduces churn.
Key Features
No-Code Interactive Guides – Build step-by-step onboarding flows tailored to different user needs.
Customizable Templates – Leverage ready-made templates for upselling, feedback collection, and feature announcements.
Multi-Page Onboarding Journeys – Create structured, guided experiences that help users navigate the platform seamlessly.
Trigger-Based Help Messages – Engage users with contextual prompts based on their actions.
Web & Mobile Support – Unlike some onboarding tools, Helppier works across both web and mobile applications.
Pros:
Interactive Onboarding – Provides guided product tours and tutorials to enhance user experience.
No-Code Customization – Allows easy creation of in-app messages and walkthroughs without technical skills.
Web & Mobile Support – Works across both web and mobile applications, unlike some competitors.
Cons:
Limited UI Elements – Lacks diverse UI components for creating highly customized experiences.
Pricing Complexity – Custom quotes and variable MAU-based pricing may not be budget-friendly for all businesses.
Feature Set Focus – Primarily designed for onboarding, lacking broader user engagement capabilities.
Current Limitations Example:
Some users unfortunately find Helppier to be very buggy and prone to crashes. It also requires extensive configuration beyond just adding their code, as they felt it tends to slow down the site.
3. Storylane
Storylane is third on the list. It is an interactive demo and product tour platform that simplifies product onboarding for SaaS companies. It enables teams to create self-guided, no-code demos that walk new users through key features, ensuring a seamless and engaging onboarding experience. Storylane supports multiple use cases by allowing users to explore at their own pace, helping businesses accelerate adoption and reduce churn.
Key Features
No-Code Onboarding Flows – Build and customize interactive product tours without technical expertise.
Personalized Onboarding Experiences – Tailor product tours based on user roles, industries, or specific needs.
Self-Guided Walkthroughs – Help new users navigate key features at their own pace, reducing onboarding friction.
Seamless Integrations – Connect with CRMs and customer success tools for a smooth onboarding process.
Engagement Analytics – Track user interactions to identify onboarding gaps and improve retention.
Pros
No-Code Interactive Demos – Easily create interactive product demos without requiring developer resources.
Seamless Integrations – Connect with CRMs, analytics, and marketing tools for better tracking and personalization.
Lead Capture & Engagement – Convert demo viewers into leads with built-in forms and engagement tracking.
Cons
Limited Customization – Design flexibility is somewhat restricted compared to fully coded demos.
Pricing Concerns – Can be expensive for startups or small businesses with limited budgets.
Learning Curve – While no-code, mastering all features for advanced demos may take time.
Current Limitations Example:
Storylane's multi-chapter demo creation process can be cumbersome. It requires users to manually organize and pull content from separate folders, adding extra steps and complexity, making it less efficient for teams managing multiple demos.
4. Navattic
Navattic is a no-code interactive demo platform that helps businesses streamline product onboarding with self-guided, immersive experiences. Instead of relying on live demos or static documentation, Navattic allows users to explore key product features at their own pace, making it a leader in the interactive demo space—improving engagement and accelerating adoption. It is designed for SaaS companies and ensures that new users quickly understand product value without additional support.
Key Features
No-Code Interactive Demos – Create and launch onboarding experiences without developer assistance.
Self-Guided Walkthroughs – Let users explore the product on their terms, reducing onboarding friction.
Seamless Integrations – Connect with HubSpot, Marketo, and Salesforce for a cohesive onboarding process.
Embed Anywhere – Integrate interactive demos into websites, emails, or knowledge bases.
User Engagement Insights – Track how users interact with demos to refine onboarding strategies.
Pros
No-Code Interactive Demos – Quickly build interactive product tours without developer assistance.
Embeddable & Shareable – Easily embed demos on websites, emails, and social media to drive engagement.
Analytics & Insights – Provides detailed user behavior tracking to optimize demo performance.
Cons
Limited Design Control – Customization options are not as flexible as fully coded solutions.
Higher Pricing for Advanced Features – Premium features can be costly for smaller teams.
Steeper Learning Curve – Requires time to fully utilize all capabilities, especially for non-technical users.
Current Limitations Example
Navattic users have reported some limitations, too. The product faces challenges with mobile responsiveness, as users report UI inconsistencies on iPads and other mobile devices. Additionally, its customization options feel restrictive, with unintuitive UI choices limiting flexibility in demo navigation and branding. Here's a screenshot of the same:
- Alexandra B., Product Marketing Manager, Mid-Market
5. Userlane
Userlane is a digital adoption and onboarding platform that simplifies user training through interactive, in-app guidance. Primarily used for employee onboarding and customer training, Userlane enables businesses to create engaging, step-by-step walkthroughs that help users navigate software effortlessly. A knowledge base integration and user-friendly content creation ensure that users have the resources they need—right within the platform.
Key Features
No-Code Interactive Guides – Build and deploy step-by-step product walkthroughs without technical expertise.
User-Friendly Content Creation – Easily design onboarding sequences to boost product engagement.
Integrated Knowledge Base – An in-app launcher provides instant access to checklists, FAQs, and support articles.
Sticky Habit Formation – Reinforce key workflows to help users adopt the platform seamlessly.
Effortless Navigation – Combine product tours and knowledge resources in a single intuitive interface.
Pros
No-Code Onboarding & Training – Create interactive in-app guides without coding, making adoption easier.
Seamless User Experience – Provides real-time assistance without disrupting workflow.
Scalable for Enterprises – Suitable for large teams with complex software training needs.
Cons
Limited Customization – Design flexibility is restricted compared to fully tailored onboarding solutions.
Pricing for Larger Teams – Can be expensive for smaller businesses or startups.
Not Ideal for External Demos – Primarily focused on internal user onboarding rather than marketing-facing product tours.
Current Limitations Example
Userlane's interface for managers can be buggy at times, limiting their ability to operate independently from the customer success team.
- Verified User in Management Consulting, Mid-Market
6. Lou
If you are looking for a comprehensive user onboarding platform that offers hotspots, in-app surveys, and multi-device support beyond interactive demos, Lou is the perfect choice. Unlike tools with limited onboarding capabilities, Lou enables businesses to create engaging, on-brand onboarding flows catering to desktop and mobile users. This ensures a seamless experience, particularly for platforms with many mobile visitors.
Key Features
Multi-Touch Onboarding Guides – Use hotspots, tooltips, and in-app messages to walk users through key features.
Mobile & Tablet Compatibility – Ensure a consistent onboarding experience across all devices.
Surveys & Feedback Collection – Gather real-time user insights to refine the onboarding process.
Customizable UI Elements – Align onboarding flows with your brand's look and feel.
Basic Analytics & Engagement Tracking – Monitor how users interact with guides to improve adoption.
Pros
Multi-Purpose User Engagement – Supports onboarding, feature adoption, and in-app messaging in one platform.
No-Code Builder – Easily create product tours and tooltips without developer involvement.
Affordable for Startups – More budget-friendly compared to competitors like Navattic or Storylane.
Cons
Basic Customization Options – Limited styling flexibility compared to fully customizable solutions.
Less Advanced Analytics – Insights and tracking are not as detailed as some competitors.
Not Ideal for Complex Demos – Better suited for in-app engagement rather than full-fledged interactive demos.
Current Limitations Example
Lou's UI can be slightly confusing—clicking on a new section causes the entire interface to reload, disrupting the user experience. Additionally, some options are not intuitive or self-explanatory, making navigation less seamless.
- Shalabh S. Co-Founder Small-Business
Making the Right Choice: Finding Your Ideal Tourial Alternative
Selecting the right Tourial alternative depends on your specific needs—whether you're looking for interactive demos, guided onboarding, or user training tools that enhance user experience. For example, if you want to create self-guided product tours, platforms like Navattic and Storylane are great choices. Meanwhile, Lou and Helppier stand out for mobile-friendly onboarding. If your focus is employee training and digital adoption, Userlane is a strong contender.
But if you want a versatile, high-impact onboarding solution that goes beyond basic walkthroughs, SmartCue is a standout choice. With its no-code setup, deep engagement analytics, and highly customizable interactive demos, SmartCue ensures users experience your product in a way that drives actual adoption and long-term engagement. It's not just about showing features—it's about making every interaction count.
Want a demo platform built for personalization and scale? Try SmartCue. Here's how:
Step 1: Sign Up & Install the Chrome Extension
Get started with SmartCue’s free trial and set up your workspace in minutes.
Step 2: Capture & Build Your Demo
Use SmartCue to record your product walkthrough or start from a ready-made template.
Step 3: Customize for Clarity & Engagement
Add tooltips, text overlays, and interactive elements to guide prospects through your product’s value—without overwhelming them.
Step 4: Share & Track Engagement
Send your demo link, then track which features prospects engage with the most—so you know exactly what resonates.
Take Smartcue's 14-day free trial today!
Frequently Asked Questions
1. How do interactive demos improve user onboarding?
Interactive demos provide a hands-on experience, allowing users to explore key features at their own pace, reducing friction and improving adoption.
2. Can onboarding tools integrate with my existing tech stack?
Yes, most tools, such as SmartCue, Navattic, and Lou, integrate with CRMs, marketing automation platforms, and customer success tools for a seamless workflow.
3. What should I look for in an onboarding platform?
To ensure the platform aligns with your business goals, focus on ease of use, customization, analytics, and integration capabilities.
4. How does SmartCue stand out from other alternatives?
SmartCue offers highly personalized, no-code interactive demos with deep engagement tracking and seamless integrations, making it a powerful choice for driving user adoption.
