Navattic is known for its no-code simplicity, making it easy for teams to create self-guided product tours without technical expertise. Storylane offers deeper customization and interactive elements, allowing for more engaging, structured interactive product demos with analytics to track user behaviour.
How do these platforms compare in usability, customization, analytics, and integrations? Here’s a side-by-side breakdown based on real user insights.
Navattic vs Storylane vs SmartCue: Feature-by-Feature Breakdown
1. Ease of Use & Demo Creation
Navattic (Ease of Use: 9.0 | Demo Creation: 8.8) – Designed for no-code, self-guided demos, making it a strong fit for marketing and product-led growth. Users appreciate its simplicity but mention that setting up more complex flows requires extra effort.
Storylane (Ease of Use: 8.7 | Demo Creation: 9.2) – Focused on structured, interactive demos with a guided creation process. Users highlight its easy recording and editing tools but mention that fine-tuning elements—like aligning text or tweaking navigation—sometimes feels limiting.
SmartCue (Ease of Use: 9.2 | Demo Creation: 9.0) – Built for speed and efficiency, especially for sales teams needing quick demo deployment. Users highlight how it removes unnecessary steps, making demo creation intuitive.
2. Customization & Branding
Navattic (Branding: 8.5) – Offers decent customization, but some users note a lack of deep styling options unless using custom CSS. A few mention that branding updates aren’t as real-time as they’d like.
Storylane (Branding: 9.0) – Gives flexibility in branding but can be tricky when trying to match exact UI elements from a product. Some users mention occasional inconsistencies in font and element styling.
SmartCue (Branding: 8.8) – Users appreciate the ability to brand demos effortlessly with templates. Some suggest adding finer control over UI elements like browser bars for a cleaner presentation.
3. Interactive Capabilities & Engagement
Navattic (Interactive Demos: 8.7) – Primarily optimized for self-paced demos, making it ideal for website visitors. Users like the experience but mention that it’s not as dynamic for live sales calls or interactive presentations.
Storylane (Interactive Demos: 9.3) – Offers strong interactive walkthroughs with click-through guidance. Users appreciate its engagement features but mention occasional navigation hiccups, especially with embedded elements.
SmartCue (Interactive Demos: 8.9) – Designed for structured step-by-step walkthroughs, keeping prospects engaged while preventing them from getting lost. Some users note that while it’s great for guided flows, it’s less suited for open-ended exploration.
4. Analytics & Performance Tracking
Navattic (Analytics: 9.2) – Highly rated for engagement tracking, providing detailed heatmaps and drop-off analysis. Users say it helps refine demos based on user behavior but note that deeper CRM integrations could enhance reporting.
Storylane (Analytics: 8.5) – Includes tracking and heatmaps but lacks granularity in user behavior insights. Some users mention that while it gives a general overview, it doesn’t always show the full customer journey.
SmartCue (Analytics: 8.7) – Focused on actionable insights for sales teams. Users highlight its ability to track which demo steps drive engagement, making it easier to refine pitches based on what prospects interact with the most.
5. Integrations & Workflow Compatibility
Navattic (Integrations: 8.8) – Works well with marketing tools like HubSpot and Marketo, making it a favorite for demand-gen teams. Some users report challenges with API flexibility for deeper CRM automation.
Storylane (Integrations: 8.4) – Supports major CRMs like Salesforce, but some users mention occasional syncing issues, requiring manual workarounds.
SmartCue (Integrations: 9.0) – Limitless integration with sales tools, with users appreciating its quick setup. Diverse integrations help teams with minimizing back and forth between external apps and extensions.
6. Pricing & Value for Money
Navattic ($500/month)- Positioned as a premium self-serve demo platform, ideal for marketing-led motions. Users say it’s powerful but can be expensive for startups with smaller budgets.
Storylane ($40/month)- Mid-tier pricing that appeals to growing teams. Users like its feature set but say some higher-tier functionalities could be more accessible at lower price points.
SmartCue ($99/year)- Frequently praised for affordability, with users highlighting it as a cost-effective choice for sales and CS teams. Many mention that it delivers strong value without requiring an enterprise-level investment.
7. Customer Support & User Experience
Navattic (Support: 8.9) – Users generally rate support positively but mention that response times for technical issues can sometimes lag.
Storylane (Support: 8.5) – Helpful customer support, but users report that some advanced troubleshooting takes longer than expected.
SmartCue (Support: 9.3) – Fast, hands-on support. Users highlight the team’s responsiveness and willingness to implement feedback quickly.
Signs Navattic or Storylane Might Be Holding You Back
If you’re using Navattic or Storylane, you know they simplify interactive demos. But as teams scale, users report key challenges that can slow down growth:
1. Endless Tweaks, Slow Iterations
Navattic has rigid workflows that make quick updates a hassle. Storylane reviewers mention inconsistent playback, leading to time wasted fixing rather than selling.
2. Polished Demos, Weak Conversions
Navattic users highlight limited guided interactivity, making it harder to create truly engaging sales demos. Storylane reviewers say engagement analytics lack depth.
3. Pricing That Feels Like a Trade-Off
Navattic’s $500/month pricing is a steep investment, with users saying it’s best suited for marketing-led motions. Storylane, at $40/month, is more accessible, but some features—like deeper customization—are locked behind higher tiers. If you’re paying premium prices but still hitting limitations, it may not be the right fit.
4. Rigid Scaling, Friction in Growth
Navattic users mention challenges adapting demos beyond marketing, making scaling across sales and CS teams tricky. Storylane reviewers report rigid integrations that don’t always sync smoothly with existing workflows.
Outgrowing Navattic & Storylane? Here’s What’s Next.
Where Navattic vs Storylane falls short, SmartCue bridges the divide. Fast to implement, flexible to adapt, and 2X faster to deploy.
Or Get a Personalized Walkthrough
Built for more than just sales—SmartCue drives impact across teams. Here's how-
Live Sales Demos
Accelerate conversions by guiding prospects to critical value moments faster.
Training & Onboarding
Eliminate static training materials—deploy interactive, in-product learning.
Enable teams with contextual, real-time onboarding that improves retention and adoption.
Customer Success
Reduce churn with precise, outcome-driven onboarding experiences.
Optimize time-to-value by ensuring users reach proficiency faster.
Lead Generation
Convert passive interest into action with self-guided, interactive demos.
Equip prospects with on-demand, product-led experiences before the first sales conversation.
Channel Sales & Partnerships
Standardize product messaging across channels with scalable, adaptable demos.
Enable partner networks with ready-to-deploy, contextual sales assets.
Flexible Plans for Fast-Moving Teams
What Stakeholders Say After Switching to SmartCue
Product Teams: Smoother Workflows + Stronger Demos
“SmartCue enables the product team to put their best foot forward”
Andrew H., Product Manager, Enterprise
"Has become a key communication tool that the product team uses for training and demos of our products."
“Real. Brilliant. Innovation.”
Craig O., Product and Marketing Management, Enterprise
"What I like best is that it is intuitive—new users pick it up instantly. Tied with that is the ability to quickly produce different language versions. Also, how easy it is to share and have prospects or users see the value of our products in action."
“Great tool!”
Vinay G., Board Member, Enterprise
"Since implementing SmartCue, we've seen massive improvements in productivity, efficiency, and the enablement of our key stakeholders. Both our product demos and training sessions are now more impactful and engaging. SmartCue has truly elevated our product marketing and sales enablement efforts."
Sales Teams: Closing Deals Faster
“SmartCue: Not Just for Marketers, It’s Every Team’s Dream Tool!”
Tony G., Sr. Product Marketing Specialist, Enterprise
"Initially, I procured SmartCue to enhance our product demos, aiming to provide a more immersive and interactive experience for our prospects. What I didn't expect was the sheer adaptability of the tool! Beyond its core functionality… SmartCue has truly outperformed my expectations."
“Super helpful to create product demos for a lean startup”
Amit S., Founder, Small-Business
"...It's a real time-saver, allowing us to showcase our contract management solution in a captivating and personalized way. We've embedded it on our website and also use it in our cold outbound email campaigns. Love SmartCue!"
“Game-Changing Demo Automation for Enhanced Engagement and Conversion”
Chelsea L., Small-Business
"The platform's intuitive interface and no-code functionality allow us to craft engaging showcases that captivate our prospects and highlight the unique value of our software. The ability to personalize each demo based on the prospect's pain points is a game-changer, resulting in higher engagement and conversion rates."
Customer Success & Training Teams: Improving Onboarding and Education
“Enhancing our product demos with SmartCue”
Desiree H., Marketing Director, Small-Business
"We needed a tool that would allow us to demonstrate our product's features effectively. SmartCue came as the perfect solution, enabling us to create interactive showcases that we can easily monitor. Its user-friendly design, quick deployment, and affordability have made it a popular choice within our team."
“Empowering EasyCloudBooks users with SmartCue’s interactive tutorials!”
CA Vinod P., Committee Member, Small-Business
"We have already created 200+ (tutorials) in less than a month with SmartCue! This has substantially boosted our productivity and customer support function. Its simplicity and affordability have made it a team favourite."
Marketing Teams: Documenting Product Value with Ease
“Fantastic Product that supercharges the GTM efforts of teams like ours!”
Mrigaen K., Small-Business
"We tried SmartCue and a couple of other interactive demo solutions for our product, Simply Fleet, and eventually went ahead with SmartCue. We've been using SmartCue not only for demos but also for showcasing our product, showcasing What's New, etc. This product can deliver use cases beyond the obvious ones if you put your mind to it."
“Simple to use and great support”
Jamie C., Senior Solutions Engineer, Mid-Market
"We have used it for a few months now and are starting to incorporate some showcases in our trade show demos. Easy to capture screens and alter the flow of the showcases. They have been VERY responsive to us when we find a bug or suggest a new feature. It was simple to get started, and we are planning to use it for some internal projects as well."
Reduce Demo Prep & Creation Time.
Dramatically.
Try SmartCue for free for 14 days.
Frequently Asked Questions
1. Navattic vs Storylane: Which one has a lower learning curve?
Both Navattic and Storylane offer interactive demo software, but Storylane has a steeper learning curve, especially for sales reps and marketing use cases that require advanced features like video demos and voiceovers. Navattic, on the other hand, keeps its demo creation process straightforward, making it easier for team members to get started.
2. Do Navattic and Storylane offer a free plan or a free trial?
Neither Navattic nor Storylane provides a free plan, but both offer a free trial. If your sales team wants to test their demo environments before committing, the trial period can help evaluate their unique features and customization options for web apps and mobile apps.
3. Which tool provides better demo hub and demo content management?
Storylane’s demo hub allows teams to organize demo content efficiently, making it useful for potential customers navigating various sales and marketing use cases. However, Navattic focuses more on embedding demos into web apps and social media, offering a more scalable solution for today’s competitive market.
4. Do Navattic and Storylane offer a Chrome extension for demo creation?
Yes, both tools have a Chrome extension that lets sales teams capture screenshots, edit demo content, and build interactive demos. However, Storylane’s Chrome extension includes AI-powered features like blur and HTML customization, whereas Navattic keeps it simpler with an emphasis on ease of use.
5. Which tool supports video editing, voiceovers, and audio in demos?
If your team needs video demos with voiceovers and audio, Storylane is the better option. It includes built-in video editing tools that help presales and sales reps create more personalized experiences. Navattic lacks video editing, focusing more on scalability and embedding interactive demo content across multiple platforms.
6. Do these platforms offer desktop apps or only web-based solutions?
Both Navattic and Storylane primarily operate as web apps and do not have desktop apps. They work on Chrome and other browsers, but neither offers native applications for desktop or mobile devices. This can be a limitation for teams needing offline access.
7. Which platform is better for sales teams of all sizes looking for scalability?
For sales teams that need unlimited user seats and scalability, Navattic is a more powerful tool. While Storylane offers strong personalization and AI features, it has limitations in handling larger teams and customer success teams looking for advanced features. Choosing between Navattic vs Storylane depends on your specific needs and whether your team prioritizes demo customization or ease of scaling.
