Demostack and Walnut both help SaaS teams create interactive demos that drive engagement and improve sales conversations. Demostack is known for its deep customization and enterprise-level capabilities, while Walnut offers a streamlined, no-code approach for building and sharing demos.
If you're evaluating which platform fits your needs, here’s how Demostack and Walnut compare, feature by feature.
Demostack vs Walnut: In-Depth Feature Comparison
1. Ease of Use & Demo Creation Process
Demostack
Users note that while the platform is powerful, it requires a steep learning curve—especially for teams unfamiliar with complex demo-building tools. Some mention that initial setup takes time, but once configured, it delivers robust demo-building capabilities.
Walnut
While marketed as "codeless," some users say the workflow isn’t as intuitive as expected, requiring extra effort to structure a demo properly. Others mention that previewing and modifying demos takes longer than it should, making quick iterations challenging.
SmartCue
Users highlight speed and simplicity as a major advantage. The ability to create and launch demos quickly makes it especially attractive for lean teams and startups. Some reviews specifically call out how it eliminates unnecessary steps compared to other tools.
2. Customization & Branding
Demostack
Offers highly customizable demo flows, but users say the UI can be difficult to modify without technical knowledge. Some mention that while branding options are extensive, they require time and patience to get right.
Walnut
Users appreciate the ability to personalize demos, but some mention limitations in editing certain UI elements within the platform. A few reviewers express frustration over the lack of full CSS control for more advanced styling.
SmartCue
Reviewers highlight flexibility in tailoring demos but note that adding more ready-made templates would speed up branding efforts. A couple of users mention that hiding unnecessary UI elements (e.g., browser bars) could further refine demo aesthetics.
3. Interactive Capabilities & Engagement
Demostack
Users like the ability to create fully interactive, high-fidelity demos, but some note that achieving this requires a significant setup process. A few users feel that while the interactivity is strong, it sometimes makes the platform less straightforward to use.
Walnut
Users appreciate the interactivity but have reported bugs in demo navigation that occasionally disrupt the experience. A few mention performance slowdowns when handling more complex product walkthroughs.
SmartCue
Users highlight its guided step-by-step walkthroughs as particularly effective for engaging prospects. Some mention that it's better suited for structured demos rather than open-ended explorations, but this helps ensure users stay on track.
4. Analytics & Performance Tracking
Demostack
Users appreciate its detailed engagement tracking, with one review specifically mentioning how it helps them identify drop-off points in the sales process. However, some wish for more intuitive reporting dashboards to simplify data analysis.
Walnut
Provides basic analytics, but users say it lacks depth in tracking specific user actions. A few note that exporting analytics data could be more seamless.
SmartCue
Reviewers highlight its clear performance insights, allowing sales teams to understand how demos are used.
5. Integration & Compatibility
Demostack
Supports several CRM and sales tool integrations, but some users report limitations in API flexibility, making it harder to sync data across platforms.
Walnut
Works well with many sales tools, but some users mention occasional issues with integration stability—such as data not syncing properly in CRMs.
SmartCue
Users appreciate its ease of integration and wide range of choice with external apps, which makes internal workflow easier without unnecessary plug-ins or extensions.
6. Scalability & Use Cases
Demostack
Favored by mid-market and enterprise teams needing deep customization. Some users note that while it’s powerful, smaller teams may find it overwhelming.
Walnut
Works across different business sizes but is best suited for larger teams due to its higher pricing and longer demo creation time.
SmartCue
Users emphasize its strong fit for startups and SMBs, citing its ease of deployment and affordability. Some enterprise users also use it for internal training and onboarding.
7. Pricing & Affordability
Demostack
Annual pricing starts at $55,000.
Positioned as an enterprise-grade solution, making it less accessible for smaller teams. Some users mention that the value is strong but requires significant budget allocation.
Walnut
Annual pricing starts at $9,200.
Also on the higher pricing tier, with some users stating it’s costly for what it offers compared to other solutions.
SmartCue
Annual pricing starts at $99.
Affordable pricing, with reviewers mentioning that it provides strong value without enterprise-level costs. Many users highlight it as a cost-effective option for growing teams.
8. Customer Support & User Experience
Demostack
Support is rated positively overall, but some users say response times could be faster for urgent issues.
Walnut
Mixed feedback—some users find support helpful, while others report slow resolution times and repetitive troubleshooting steps.
SmartCue
Frequently reviewed positively for quick and helpful support, with multiple reviews mentioning that the team actively incorporates user feedback into updates.
9. User Sentiment & Adoption Trends
Demostack
Adopted primarily by enterprise and mid-market teams.
Walnut
Widely used across different company sizes.
SmartCue
Rapidly growing among startups and SMBs, with reviews frequently highlighting ease of use, affordability, and responsive support. Some enterprise users also report successful adoption for training and enablement.
When to Know Demostack or Walnut Isn’t Working for You
If you've used Demostack or Walnut, you know they simplify interactive demo creation. But many users report frustrating bottlenecks as they scale:
1. You Spend More Time Fixing Than Selling
Bugs, crashes, clunky editing—If you're constantly troubleshooting instead of closing deals, your demo tool is slowing you down.
2. Your Demos Look Good But Don’t Convert
Users report low engagement, confusing navigation, and drop-offs mid-demo—all signs your tool isn’t built to sell.
3. The Cost Doesn’t Match the Value
Users call out high costs, missing features, and hidden fees. If you’re paying for enterprise-grade software but still hacking together workarounds, the value just isn’t there.
4. Scaling Feels Like a Struggle
Reviewers say updates take too long, integrations are rigid, and even small changes need dev support. If scaling feels like a struggle, your tool is holding you back.
Outgrowing Demostack or Walnut? Here’s What’s Next.
Where Demostack vs Walnut falls short, SmartCue bridges the divide. Fast to implement, flexible to adapt, and 2X faster to deploy.
Or Get a Personalized Walkthrough
Built for more than just sales—SmartCue drives impact across teams. Here's how-
Live Sales Demos
Accelerate conversions by guiding prospects to critical value moments faster.
Training & Onboarding
Eliminate static training materials—deploy interactive, in-product learning.
Enable teams with contextual, real-time onboarding that improves retention and adoption.
Customer Success
Reduce churn with precise, outcome-driven onboarding experiences.
Optimize time-to-value by ensuring users reach proficiency faster.
Lead Generation
Convert passive interest into action with self-guided, interactive demos.
Equip prospects with on-demand, product-led experiences before the first sales conversation.
Channel Sales & Partnerships
Standardize product messaging across channels with scalable, adaptable demos.
Enable partner networks with ready-to-deploy, contextual sales assets.
Flexible Plans for Fast-Moving Teams
What Stakeholders Say After Switching to SmartCue
Product Teams: Smoother Workflows + Stronger Demos
“SmartCue enables the product team to put their best foot forward”
Andrew H., Product Manager, Enterprise
"Has become a key communication tool that the product team uses for training and demos of our products."
“Real. Brilliant. Innovation.”
Craig O., Product and Marketing Management, Enterprise
"What I like best is that it is intuitive—new users pick it up instantly. Tied with that is the ability to quickly produce different language versions. Also, how easy it is to share and have prospects or users see the value of our products in action."
“Great tool!”
Vinay G., Board Member, Enterprise
"Since implementing SmartCue, we've seen massive improvements in productivity, efficiency, and the enablement of our key stakeholders. Both our product demos and training sessions are now more impactful and engaging. SmartCue has truly elevated our product marketing and sales enablement efforts."
Sales Teams: Closing Deals Faster
“SmartCue: Not Just for Marketers, It’s Every Team’s Dream Tool!”
Tony G., Sr. Product Marketing Specialist, Enterprise
"Initially, I procured SmartCue to enhance our product demos, aiming to provide a more immersive and interactive experience for our prospects. What I didn't expect was the sheer adaptability of the tool! Beyond its core functionality… SmartCue has truly outperformed my expectations."
“Super helpful to create product demos for a lean startup”
Amit S., Founder, Small-Business
"...It's a real time-saver, allowing us to showcase our contract management solution in a captivating and personalized way. We've embedded it on our website and also use it in our cold outbound email campaigns. Love SmartCue!"
“Game-Changing Demo Automation for Enhanced Engagement and Conversion”
Chelsea L., Small-Business
"The platform's intuitive interface and no-code functionality allow us to craft engaging showcases that captivate our prospects and highlight the unique value of our software. The ability to personalize each demo based on the prospect's pain points is a game-changer, resulting in higher engagement and conversion rates."
Customer Success & Training Teams: Improving Onboarding and Education
“Enhancing our product demos with SmartCue”
Desiree H., Marketing Director, Small-Business
"We needed a tool that would allow us to demonstrate our product's features effectively. SmartCue came as the perfect solution, enabling us to create interactive showcases that we can easily monitor. Its user-friendly design, quick deployment, and affordability have made it a popular choice within our team."
“Empowering EasyCloudBooks users with SmartCue’s interactive tutorials!”
CA Vinod P., Committee Member, Small-Business
"We have already created 200+ (tutorials) in less than a month with SmartCue! This has substantially boosted our productivity and customer support function. Its simplicity and affordability have made it a team favorite."
Marketing Teams: Documenting Product Value with Ease
“Fantastic Product that supercharges the GTM efforts of teams like ours!”
Mrigaen K., Small-Business
"We tried SmartCue and a couple of other interactive demo solutions for our product, Simply Fleet, and eventually went ahead with SmartCue. We've been using SmartCue not only for demos but also for showcasing our product, showcasing What's New, etc. This product can deliver use cases beyond the obvious ones if you put your mind to it."
“Simple to use and great support”
Jamie C., Senior Solutions Engineer, Mid-Market
"We have used it for a few months now and are starting to incorporate some showcases in our trade show demos. Easy to capture screens and alter the flow of the showcases. They have been VERY responsive to us when we find a bug or suggest a new feature. It was simple to get started, and we are planning to use it for some internal projects as well."
Reduce Demo Prep & Creation Time.
Dramatically.
Frequently Asked Questions
1. Demostack vs. Walnut: Which demo software is better for interactive product demos?
Both Demostack and Walnut are strong interactive demo platforms, but they cater to different specific needs. Demostack focuses on demo automation, allowing teams to create custom demos quickly. Walnut, on the other hand, provides customizable interactive demos with more flexibility in demo content and personalization.
2. Which product demo software has a steeper learning curve?
Demostack has a steeper learning curve due to its emphasis on advanced analytics and integrations with CRM platforms. Walnut, while also powerful, offers a more intuitive demo creation platform that helps sales teams build unique features like interactive product tours with minimal technical expertise.
3. Do Demostack and Walnut offer free trials or free plans?
Neither Demostack nor Walnut offers a free plan, but both provide a free trial. This allows sales teams to explore their demo automation platform, test key features, and compare their demo experience before making an informed decision for potential drawbacks.
4. Which platform provides better demo analytics and valuable insights?
Demostack excels in demo analytics, offering advanced analytics that track how key points like potential customers engage with interactive product demos. Walnut also provides insights but focuses more on custom demos and product tours rather than deep engagement metrics.
5. Which demo software has better customization options?
Both platforms allow teams to create customizable interactive demos, but Walnut offers more customization options. It lets sales reps tailor live demos, product tours, and demo assets without requiring extensive engineering support.
6. Can Demostack and Walnut integrate with CRM platforms?
Yes, both Demostack and Walnut integrate with CRM platforms, making it easier to track sales cycle progress and manage demo content efficiently. However, Walnut’s integrations are more focused on customer success teams, whereas Demostack prioritizes demo automation.
7. Which is the best interactive demo platform for an excellent sales experience?
The best choice depends on your specific needs. If you need video demos, advanced analytics, and deep integration with CRM platforms, Demostack is an excellent choice. If your priority is an intuitive demo creation platform with flexible customization options, Walnut is the better fit.
