In the digital age, the way businesses sell their products has evolved dramatically. With customer expectations at an all-time high, traditional sales techniques often need to catch up to new customer demands for engagement and interactivity. Enter the interactive product demo—a game-changer in the sales process that is proving to be a potent tool in not just catching the eye of the potential customer but also holding it.
An interactive product demo goes beyond telling potential customers about your product; it shows them. It transcends standard video or static demonstrations, letting the customer directly interact with the product. Consequently, it provides a much more significant level of engagement than traditional sales methods.
This blog will focus on what makes a demo interactive, why they are effective, the benefits of implementing them into your sales strategy, and examples of companies that have excelled using this technique. Here, we present ten examples of Must-See interactive product demo presentations.
What is an Interactive Product Demo?
An interactive product demo is a tactical approach used by businesses to virtually represent their product, letting potential customers understand the value your product brings. It’s as close as a customer can get to experiencing the product firsthand without physically having it.
Think of an interactive product demo as the modern version of a test drive. Much like a potential car owner test drives a vehicle to understand its features better, prospective customers use this hands-on experience to get a real feel for what your product does and how it does it.
Unlike standard static demos or one-way product demo videos, an interactive product demo is a dynamic way to provide a personalized, immersive journey through your product, helping you prove the value of your product much faster.
What Makes an Effective Interactive Product Demo?
An effective interactive product demo doesn’t just showcase; it engages. It does this by providing users with an experience that fully involves them in understanding your product. First, it delivers an authentic simulation where customers can click, scroll, and navigate through your product's functionalities. Second, it creates personalized experiences tailored to the unique needs of individual users or businesses.
Content for such highly immersive demos requires careful crafting following specific focus points. A compelling narrative that guides users through the demo adds an extra cohesive layer to the presentation. Furthermore, it should always end with a call to action (CTA), directing the user’s next step after engaging with the product.
What are the benefits of interactive demos?
Interactive demos offer a wide range of benefits over traditional sales methods. These benefits aren't just for the seller; they also significantly improve the buying experience.
1. Shorter sales cycles, more conversions
Interactive demos provide users with a direct experience of your product, accelerating the decision-making process and leading to quicker purchases. According to TrustRadius research, interactive demos influence buyers' buying decisions by 88%. This hands-on approach, therefore, leads to shorter sales cycles and an increased likelihood of conversions.
2. Reduced time to value, higher product adoption
With a platform to experience your product firsthand, customers quickly grasp the value your product offers. By understanding key functionalities and benefits through interactive exploration, users can envision your product's exact impact on their processes. This accelerated comprehension leads to reduced time to value – an impactful factor for higher product adoption.
3. Reduced onboarding time, higher customer satisfaction
By incorporating interactive product demos into your onboarding process, you can significantly reduce the time it takes for new users to get acquainted with your product. This interactive approach not only streamlines the onboarding process but also leads to higher customer satisfaction levels. Users are more likely to engage with and understand your product when they can interact with it in a hands-on manner. Through interactive demos, customers have the opportunity to explore different features at their own pace, boosting their confidence and fostering a positive experience.
10 Must-See Interactive Product Demo Examples
To truly understand the power of interactive product demos, we need to look at them in action. Here are ten standout examples of great product demos. These diverse SaaS industry players have created demos that engage, educate, and lead to more conversions.
1. Dooly
Dooly's interactive demo is located on its website's ‘Dooly in Action’ page. It features six separate demos for each of the software's core features. This approach allows viewers to focus on the functionalities they are most interested in, promoting content relevance and engagement. Each demo averages around ten steps, providing a concise yet informative view of the product’s capabilities, thus reinforcing why it remains a popular tool for sales professionals.
2. Gorgias
Gorgias stands out with its gated interactive demo, which requires an email to view. The demo neatly covers critical pain points and strikes a fine balance between conveying its value proposition and not overwhelming viewers with too many features. Also, users can navigate back and forth within the demo without reloading it every time, adding to the credibility of its user-friendly approach.
3. Kubit
Kubit stands out as an exemplary interactive product demo, offering a seamless and immersive experience for potential users. Its unique features cater to specific use cases, engaging customers through interactive videos and demo content. With functionalities designed to streamline the sales process, Kubit empowers sales teams to navigate customer journeys effectively.
Kubit's interactive demo is a game-changer. It provides a great way to showcase product features and benefits, ultimately enhancing customer engagement and satisfaction.
4. Carta
Carta uses Twitter integration by Arcade to create engaging, informative, and interactive posts highlighting product features to potential customers straight from social media. The ability to directly increase visibility through likes and retweets enriches customer interaction, which translates into familiarization with the product, leading to a boost in sales.
5. Conquer
Conquer is an exceptional interactive demo software that offers an immersive experience for potential users. With unique features and functionalities, Conquer enables customer engagement like never before. It provides specific use cases and interactive videos for a tailored product tour.
Through its intuitive interface and interactive elements, Conquer guides users through their journey, addressing pain points effectively. With features like hotspots, overlays, and analytics, Conquer empowers marketers to create impactful interactive demos that drive customer success
6. Bigin by Zoho
Bigin by Zoho offers a comprehensive interactive demo software solution tailored to enhance customer engagement. With its unique features and functionalities, potential users can explore specific use cases and product features through an immersive experience.
This interactive product demonstration example not only accelerates the sales process but also enables better customer support and success. By providing interactive videos and demos, Bigin by Zoho assists new customers in understanding the product features effectively. The interactive demo helps simplify complex concepts, showcase key features, and guide users through their journey. With a user-friendly interface and engaging content, Bigin by Zoho proves to be a valuable tool for marketers and sales teams alike.
7. Explo
Explo is a standout in the realm of interactive product demos, offering a seamless blend of cutting-edge technology and user-centric design. With its interactive demo software, potential customers are treated to an immersive experience that goes beyond traditional product showcases. By focusing on customer engagement and highlighting different features through specific use cases, Explo ensures that potential users fully grasp the product's value proposition.
The interactive videos and demo content provided cater to various customer segments, making it a vital tool in the sales process. Through Explo, businesses can create interactive demos that guide customers through the product features and functionalities, ultimately leading to higher conversions and customer success.
8. SparkLayer
SparkLayer stands out as an interactive product demo example, providing an immersive experience for potential users. Their unique demo software engages customers through interactive demos and knowledge bases, catering to specific use cases to enhance customer success. Incorporating hotspots and overlays, SparkLayer guides users through the product tour at their pace, boosting retention and engagement.
9. Mercury
Mercury's interactive product demo is a standout example, offering an immersive experience for users. It showcases features, use cases, and functionalities, engaging customers and guiding them towards conversion with interactive videos. This demo not only aids in sales but also supports customer success by effectively addressing their pain points.
10. Clay
Clay is a lead generation tool that has interactive demos and focuses on different use cases instead of trying to showcase every aspect of the software in a single demo. Each interactive tutorial is problem-focused, helping the user visualize how their business contexts would benefit from using Clay. This personalized, case-centric approach lets potential customers relate to the product, nudging them toward adoption.
Also Read: Best Interactive Demo Tools
Use SmartCue to Build Interactive Demos
While screen recording software may help with demo building, it is not the best in the business. You’ll have to spend hours editing and trimming out the steps involved in a product walkthrough.
That’s why interactive demo tools like SmartCue help users create interactive product demos by recording and capturing the steps of a product tour. SmartCue is an interactive demo software that allows users to create product tours in minutes without the need for any coding skills. You can create demo paths that look like real user journeys, which guide people through the key features of your product.
Here’s what SmartCue offers:
Users can choose from a wide array of templates for creating demos based on use cases such as email marketing, self-service demos, product tours and more.
It offers a Chrome extension that captures your steps and creates automated texts.
After the recording, you can edit the texts, zoom & pan to customize your demos.
Why Use SmartCue?
Whether you have a short product walkthrough or complex demo steps, you can use SmartCue to record and capture it with the flexibility to edit each step. If you’re looking for inspiration, check out the SmartCue showcases to see some amazing brand’s demos.
SmartCue stands out from other demo software because of various reasons:
It allows customers to repurpose demo videos into PDFs, GIFs, and other formats for sharing.
Users can embed links on their web pages or create password-protected videos to share with leads.
SmartCue offers detailed insights into metrics such as time spent, drop-off rates, views, impressions & much more to gain insight into buyer behavior.
It integrates with third-party tools like HubSpot, Salesforce, MS Teams and more.
Get hands-on experience by using SmartCue via a 14-day free trial to test all its features.
Conclusion
Interactive demos offer an innovative approach to customer engagement, providing them with a hands-on experience that goes beyond traditional sales techniques or static demos. Pioneers in the SaaS industry have successfully adopted interactive demos, gradually improving conversions and customer satisfaction.
As customer experience continues to dominate buying decisions, the immersive, engaging, tailor-made journey provided by interactive demos offers a powerful tool for helping businesses connect with their customers. Focusing on your customers' interest areas, offering real-time feedback, and leading them through a guided tour of your product will undoubtedly influence your product's market growth and expansion.
Frequently Asked Questions
What are the benefits of using an interactive product demo?
Interactive demos fast-track product comprehension, thereby reducing sales cycles and improving product adoption. They also offer an engaging customer experience, leading to increased customer satisfaction. Overall, these demos effectively communicate complex product features to potential customers, ultimately shortening the sales process.
How much does it cost to create an interactive product demo?
The cost to create an interactive product demo can vary greatly depending on the complexity of the product, the intricacies of its various features, and the platform you use to create the demo. However, the investment is often worthwhile, given the potential returns interactive demos can bring.
What tools can be used to create an interactive product demo?
Several excellent tools can assist in creating engaging interactive product demos. SmartCue, Navvatic, and Storylane are just a few examples of platforms that offer wide-ranging functionalities to create personalized and captivating demos. These tools provide customizable features that are perfect for catering to your unique business needs.
